Nicole by OPI featured shade: Hit The Lights

Summer is the time to experiment with bold brights in our wardrobe and beauty routines. Yellow is trending for Summer 2013 and what better way to dip your toe into this hot trend than a bright and fun pedi with “Hit the Lights” from the Selena Gomez collection.

Just want a touch of citrus? Use Hit the Lights for a French tip. You’ll get a bold hit of color that will brighten your day, but still fit in the boardroom.

[Image and info courtesy of Nicole by OPI]

OPI Launches the San Francisco Collection For Fall/Winter 2013

OPI Launches the San Francisco Collection

For Fall/Winter 2013

San Francisco by OPI brings street chic style with West Coast flair to nails and toes for Fall/Winter 2013. This new collection features a palette ranging from sky and sea-colored hues of blues and gray to reds, burgundies and browns inspired by some of the city’s most iconic elements – Chinatown, the Golden Gate bridge and the Embarcadero. This fall mélange is mixed with texture, seen in three new Liquid Sand™ nail lacquers in earthy hues of taupe, blue and gray: It’s All San Andreas’s Fault, Wharf! Wharf! Wharf! and Alcatraz…Rocks. Liquid Sand lacquers dry to a textured, matte finish, infused with reflective sparkle.

“To me, the women of San Francisco and the city itself really epitomize today’s multifaceted beauty consumer,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “San Francisco offers a European flair with distinct West Coast attributes. These elements inspired a collection of urban chic nail lacquer shades, thanks to the sophisticated combination of high fashion and eclectic street style.

“With twelve colors ranging from moody grays and blues to garnet and ruby jewel tones, these lacquers are designed to accessorize fall’s hottest looks, from military details to winter whites,” continues Weiss-Fischmann. “On fall runways, models were seen wearing luxurious textures from head to toe. The three new Liquid Sand nail lacquers incorporate the texture trend through nails, with rich matte finishes in colors to complement the season’s fashion.”

San Francisco by OPI includes the following shades:

A-Piers to Be Tan

I shore do like this chocolaty tan.

Dining al Frisco

Just feast your eyes on this fresh-air blue!

Haven’t the Foggiest

Can’t tell you why I love this misty gray…I just do!

Peace & Love & OPI

This holographic sage and eggplant is far out!

Keeping Suzi at Bay

There’s no holding back this assertive navy blue.

Incognito in Sausalito

You better keep this almost-black blue under wraps.

Lost on Lombard

Oh garn-et! I’m all turned around!

I Knead Sour-Dough

Are you bready to wear this toasty warm brown?

Muir Muir on the Wall

This trailblazing plum is the fairest of all.

In the Cable Car-Pool Lane

Good golly, Miss Trolley, this rich burgundy takes me away!

Embarca-Dare Ya!

Betcha can’t pass up this marvelous magenta.

First Date at the Golden Gate

You and me and this shimmery ruby make three.

It’s All San Andreas’s Fault

I’d move mountains to get this textured earthy taupe!

Wharf! Wharf! Wharf!

Dog-gone it…fetch me that textured matte blue!

Alcatraz…Rocks

There’s no escaping this arresting textured gray.

San Francisco nail lacquer shades each feature OPI’s exclusive ProWide^™ Brush for the ultimate in application. Liquid Sand nail lacquers should always be worn without top coat. San Francisco by OPI will be available August 7, 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

NEW Limited Edition Nicole by OPI Gumdrops Nail Lacquers – Swatches

Nicole by OPI Announces NEW Limited Edition Gumdrops Nail Lacquers (Swatches!)

Keep your eyes peeled beginning this May and throughout the summer for the release of Nicole by OPI’s new limited edition Gumdrops Nail Lacquers. The collection includes six bright candy-colored “matte texture” shades. You can sport the lacquer without a topcoat for a frosted sugar-like finish, or with a topcoat for a more sparkly sugar-coated appearance.

Pictured here are the Gumdrops lacquers in Candy is Dandy (an adorable girly pink) and I Lilac Gumdrops (a gorgeous lavender). I love both shades, but I’m really drawn to I Lilac Gumdrops. (In fact, it’s in the running to be my vacay polish choice.)

To learn more about the limited edition Nicole by OPI Gumdrops Nail Lacquers,

Nicole by OPI launches Gumdrops – six new limited edition matte texture shades designed to give nails a mouthwatering manicure. With a “sugar-like” finish that lightly shimmers with fine glitter particles, Gumdrops features brilliant candy colored hues. “These shades are sure to satisfy any sweet tooth,” explains Suzi Weiss-Fischmann, Nicole by OPI Co-Founder & Artistic Director. “By combining groundbreaking texture technology with some of the hottest trends including matte and shimmer finishes, Nicole by OPI has created a new line of lacquers for cutting-edge manicures. Worn without top coat, Gumdrops lacquers dry to a textured matte finish to give nails a “sugar” coated appearance. Gumdrops shades include:

I Lilac Gumdrops

But I love this sugar-frosted lavender.

My Cherry Amour

You’re the one magenta I adore.

Candy is Dandy

This sweet pink is my favorite guilt-free treat.

Cinna-man of My Dreams

I dream in shades of this warm spice pink.

Blue-Berry Sweet on You

I’ll be true to this berry blue hue.

A-Nise Treat

This shimmery licorice is everyone’s favorite.

Nicole by OPI Gumdrops nail lacquers should always be worn without top coat to achieve the unique textured matte finish. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. This limited edition collection will be available beginning May 2013 for $7.99 each at retailers including select Walmart (May 2013), CVS (June 2013), Rite Aid, Kmart, Kroger, Ulta, H-E-B, and Duane Reade locations (August 2013), In Canada, these shades will be available for $10.99 each at Shoppers Drug Mart, Walmart Canada (July 2013), Jean Coutu, Loblaw, and London Drug (August 2013). For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!