Nicole by OPI – Scandalous! Neons (Photos: Blue, Purple, Pink, White Neon)

Nicole by OPI Announces Two New Limited Edition Neon **Mini Kits, the Brand’s First Neon Lacquer**

Bright nail lacquer is a summer staple when it comes to nail polish, and this summer brings the release of two new limited edition neon mini kits from Nicole by OPI. Pictured here are the Scandalous! Neons (from left to right: Blue Neon, Purple Neon, Pink Neon, and the White Base).

To get a bright pop of color, apply one coat of the White Base lacquer under two coats of your favorite neon nail lacquer. Finish with a sweep of a shiny top coat.

What are your thoughts on the new Nicole by OPI Scandalous! Neon nail lacquers?

Read the full press release!

Nicole by OPI launches its first neon nail lacquer with two limited edition mini kits. Scandalous! Neons includes vivid shades of blue, purple and pink while the Notorious! Neons includes vibrant shades of green, fuchsia and orange.

Each Neons kit includes a special white base coat, to be applied before adding color, allowing true neon pigments to pop. “These kits offer the hottest hues in a mini size to complement summer styles,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Think of your nails as a blank canvas. With these color combinations, there are endless options for creating works of art.”

In addition to the white base, Scandalous! Neons includes: Blue Neon (this blatant blue is deliberately belligerent), Purple Neon (this attention-seeking purple is a real publicity hound), and Pink Neon (this pink’s purpose is to provoke your senses).

Along with white base, Notorious! Neons includes: Green Neon (this gossip-stirring green is the talk of the town), Fuchsia Neon (this fuchsia is famous for being unabashedly bold), and Orange Neon (this outrageous orange doesn’t know the meaning of meek).

“The shades included in both sets are perfect for accessorizing fingers and toes with bright pops of color,” adds Weiss-Fischmann. “The first step is to apply the white base coat followed by the desired neon shade; finish with one coat of Nicole by OPI Top Coat Plus to achieve intense neon color with a glossy finish.”

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. Scandalous! Neons and Notorious! Neons mini packs will be available in stores beginning May 2013 for $10 each at retailers including Meijer, CVS, Duane Reade, H-E-B, Kroger, and ShopKo. Top Coat Plus will be sold alongside the kits for $7.99. In Canada, the kits will be available for $12.50 each and Top Coat Plus for $10.99 at Loblaw, Jean Coutu, Rexall, London Drugs, and Shoppers Drug Mart.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Nicole by OPI featured shade: Hit The Lights

Summer is the time to experiment with bold brights in our wardrobe and beauty routines. Yellow is trending for Summer 2013 and what better way to dip your toe into this hot trend than a bright and fun pedi with “Hit the Lights” from the Selena Gomez collection.

Just want a touch of citrus? Use Hit the Lights for a French tip. You’ll get a bold hit of color that will brighten your day, but still fit in the boardroom.

[Image and info courtesy of Nicole by OPI]

OPI Launches the San Francisco Collection For Fall/Winter 2013

OPI Launches the San Francisco Collection

For Fall/Winter 2013

San Francisco by OPI brings street chic style with West Coast flair to nails and toes for Fall/Winter 2013. This new collection features a palette ranging from sky and sea-colored hues of blues and gray to reds, burgundies and browns inspired by some of the city’s most iconic elements – Chinatown, the Golden Gate bridge and the Embarcadero. This fall mélange is mixed with texture, seen in three new Liquid Sand™ nail lacquers in earthy hues of taupe, blue and gray: It’s All San Andreas’s Fault, Wharf! Wharf! Wharf! and Alcatraz…Rocks. Liquid Sand lacquers dry to a textured, matte finish, infused with reflective sparkle.

“To me, the women of San Francisco and the city itself really epitomize today’s multifaceted beauty consumer,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “San Francisco offers a European flair with distinct West Coast attributes. These elements inspired a collection of urban chic nail lacquer shades, thanks to the sophisticated combination of high fashion and eclectic street style.

“With twelve colors ranging from moody grays and blues to garnet and ruby jewel tones, these lacquers are designed to accessorize fall’s hottest looks, from military details to winter whites,” continues Weiss-Fischmann. “On fall runways, models were seen wearing luxurious textures from head to toe. The three new Liquid Sand nail lacquers incorporate the texture trend through nails, with rich matte finishes in colors to complement the season’s fashion.”

San Francisco by OPI includes the following shades:

A-Piers to Be Tan

I shore do like this chocolaty tan.

Dining al Frisco

Just feast your eyes on this fresh-air blue!

Haven’t the Foggiest

Can’t tell you why I love this misty gray…I just do!

Peace & Love & OPI

This holographic sage and eggplant is far out!

Keeping Suzi at Bay

There’s no holding back this assertive navy blue.

Incognito in Sausalito

You better keep this almost-black blue under wraps.

Lost on Lombard

Oh garn-et! I’m all turned around!

I Knead Sour-Dough

Are you bready to wear this toasty warm brown?

Muir Muir on the Wall

This trailblazing plum is the fairest of all.

In the Cable Car-Pool Lane

Good golly, Miss Trolley, this rich burgundy takes me away!

Embarca-Dare Ya!

Betcha can’t pass up this marvelous magenta.

First Date at the Golden Gate

You and me and this shimmery ruby make three.

It’s All San Andreas’s Fault

I’d move mountains to get this textured earthy taupe!

Wharf! Wharf! Wharf!

Dog-gone it…fetch me that textured matte blue!

Alcatraz…Rocks

There’s no escaping this arresting textured gray.

San Francisco nail lacquer shades each feature OPI’s exclusive ProWide^™ Brush for the ultimate in application. Liquid Sand nail lacquers should always be worn without top coat. San Francisco by OPI will be available August 7, 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!